Analytics Tracking & Measuring

When you invest money in every click, the basic principle is simple – if you can’t measure it, you can’t improve it, and chances are, you’re not making the most of your resources.

At Evil Twin we’re big believers in tracking and measuring everything we do. As a matter of fact, we don’t move an inch before we get all our Google Analytics ducks in a row, using clear methods and best practices that allow us to truly understand your conversion mechanism. We define goals, track user behavior, and measure results to recognize patterns and constantly improve your marketing efforts.

Tracking & measurement

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