Social Media Alignment
Everyone’s on social media, and you are too. Posting, tweeting, and sharing, you’re doing it all. But are you maintaining a coherent, well-planned, properly executed social media presence, or is it more of an abstract painting? Well, it shouldn’t be, and if you want to really make the most of these channels it can’t be.
But don’t sweat it. We’ll go over all of your social media assets, we’ll plan each channel according to its specifics and the audience you’ll engage there, and we’ll create the basic content and a strategy for the future that will best represent you on every channel. When we’re done, your social media presence will be precise and tightly aligned across all platforms.
Every startup needs a working marketing strategy to generate leads, increase conversion rates, and raise revenue returns. However, not every marketing strategy can operate as a stand-alone. These strategies are interconnected in one way or another, all directed towards the same goals.
Social media and content marketing have proven to be among the most successful strategies employed by startups to establish a consistent social media presence. Companies are using social media to distribute their content and using content marketing to educate and engage their target audiences. At face value, social media and content marketing are perceived as two departments. However, these two strategies work closely together.
To get the most out of your marketing strategy, you need to work on social media alignment.
How Social-Media Alignment can Help Startups Make Their Marketing Strategies More Effective and Improve Brand Engagement
Helps you Define your Brand Voice
Your brand voice plays a significant role in determining how the public sees your brand. By aligning your marketing strategies, you can come up with specific keywords and a tone that help shape your brand’s personality. Through alignment, startups can effectively locate a unique brand voice drawn from their target audience and how they communicate.
Helps with Retargeting
Creating content takes a lot of time and effort. However, only a fraction of website visitors interacts with this data. Through alignment, you can effectively reach out to prospects who may have visited your website. Since the user has interacted with your products and services, it becomes easier to tailor your market strategy based on previous searches or content accessed. You can as well use the data collected to target potential clients for specific campaigns.
Helps Repurpose Content
Social media is a broad concept that makes use of multiple creative content. You can effectively reach your audience through memes, GIFs, videos, infographics, and podcasts on social media. As stated before, creating content can be time-consuming and costly. However, with alignment, you can take the existing content and change how you present the data.
Importance of Social-Media Alignment
Social media marketing is fast becoming the go-to option for most businesses. This is because it offers users access to other aspects of digital marketing. Through alignment, startups can enjoy a host of benefits, including:
Improved brand awareness – this is arguably one of the easiest ways to boost brand engagement and increase your brand’s visibility. Through alignment, all your social media platforms and marketing strategies are working together to reach a wider audience. This means more people can notice your presence.
Cost-effective– aligning your social media with other marketing strategies is cost-effective and has a higher Return on Investment. This is mainly because this strategy gives you access to a host of marketing tools applied across all channels instead of only being used in one corner. The best part is that it requires a small amount of capital to launch and run.
Engage with your customers– through alignment, you can engage and interact with customers and prospects across multiple platforms with much ease.
Improved brand loyalty– With a consistent social media presence, it becomes easier for potential customers to find and connect with your brand.
Marketplace awareness– instead of spending a lot of time on market research, aligning your market strategies helps identify your target group’s needs and wants. This strategy leverages consumer insights and opinions to help you come up with a working strategy.
Increased traffic– by aligning your channels, you can boost the traffic to your website. Users visiting your social media channels can access internal links to your website, which may, in turn, boost your SEO optimization.
How to Measure Social-Media Alignment
With the advancement of technology, it has become easier to measure how social media impacts your business or even how it’s impacting other marketing strategies. Here are a few measures to consider;
Measuring social media exposure – These metrics involve highlighting the number of people you have attracted to your business through social media.
Measuring engagement– this measurement involves determining the number of people who showed interest in your content and offerings and gave out any reaction.
Measuring Influence– this metric relies majorly on the engagement metrics. Using the above data, you can segment prospects as positive, neutral, or negative.
Lead Generation Funnel– once you get a grip on your exposure, engagement, and influence, it’s time to look at your Return on Investment. Here you can define your presence and impact and see if your strategy can be applied across other channels.
Is Social Media Alignment Required for Every Startup?
Yes. This is a cost-effective way to market your products and services and reach a wider audience. This is also the best way for you to supplement the efforts of all other marketing strategies to have a robust marketing strategy with a higher Return on Investment.
How can a Digital Marketing Agency help with Implementing Social-Media Alignment?
A digital marketing agency is well placed to integrate all your marketing channels. By aligning your channels, the agency is able to merge content from different platforms to make your brand more visible and accessible.
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