Evil Twin Podcast episode #3Introduction of website and product measurement and analytics

  • Dani Shaked

This week we hosted Assaf Trafikant. Assaf is an Analytics guru.
He founded Analytics org, and he helps startups understand what is actually going on in their marketing and product. Assaf described the first steps of setting up a measurement platform, what is the right way to use Google Analytics and the common myths about Analytics among startups in both marketing and product.


Dani Shaked
About the author
Dani is super passionate about tech, startups, marketing, and making it all work together to move the needle in the right direction.

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