Content Marketing

To be heard, you need to be unique. And you are. But you may not know how to show it. When creating your content marketing strategy, we’ll help you build an alluring online presence, one that shines a light on your USP, and creates a tone that’s all you.

We’ll help you plan and create dynamic content that gives your audience real value, but more importantly, speaks for you, and speaks clearly. Plan and do it right, and you’re on your way to establishing trust, and positioning yourself as a leading authority.

When starting a business for the first time, an entrepreneur needs an effective content marketing strategy. Evil Twin, an online marketing agency help start-up companies thrive by creating presence and building relationships and reputations through content.

What is Content Marketing?

Content marketing is a strategy marketers use to create and distribute unique content that will attract and maintain customers. The content needs to be relevant and provide useful information that customers will want to read. Content marketing basically introduces your startup and its products to the world, including unique offerings and the management team.

Benefits of Content Marketing

  • Potential increase in sales and revenue.
  • Reduced marketing costs.
  • Builds brand presence in local, national, to international markets.
  • Attracts consistent traffic to your website.
  • Can be used on Social media platforms to build long-term relationships with customers.




Why do startups need content marketing strategies?

The importance of content marketing for startups is that it allows you to strategically manage your startup’s marketing and content efforts. You’ll then be able to gain accurate information about your target audience and their needs and tailor your content accordingly. In order to expand your business organically and easily, you’ll need a strong content marketing strategy.

What is a good content marketing strategy?

A good content marketing strategy consists of several steps: setting clear and measurable KPIs for your content, learning who your audience is by collecting demographic data through Google Analytics, understanding your positioning in comparison to competitors, identifying the best channels to spread your content to the public and more.

Evil Twin does extensive research to determine the type of content that will appeal to your target audience.

What are the consequences of not creating good and unique original content on the website?

Content over the internet should be unique and authentic to avoid duplication of content that can affect your rankings in search engines, such as Google. Evil Twin ensures your content is 100 percent original and eliminates the possibilities of traffic and ranking losses. Your content on blog posts, product/service pages, and editorials will keep consumers and your audience engaged regularly.

How can you measure the performance of your content marketing strategy?

Valuable content can result in potential leads and be measured based on the number of sales. There are a few other KPIs you can measure to understand the performance of your content, like conversion rate, engagement, bounce rate, page visitors, brand awareness, etc.

Why is it important that content strategy be implemented on all media channels?

Content posted on social media has the potential of turning your brand into a viral phenomenon and potential customers into loyal customers. It can improve your marketing efforts and even your ROI. You can leverage your social media platforms and overtake competitors in the industry by providing valuable posts that users can really benefit from. Distributing your content on the right social media platforms is important as well.

Content marketing

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