- Establish processes for monitoring and evaluating your marketing performance.
- Learn why some visitors don’t complete online processes, which will help you understand why some prospects convert to sales opportunities while others do not.
- Remove the barriers that prevent visitors from engaging and converting, and you will be able to focus more on the positive aspects of your website. Profitability, customer retention, and MROI should all improve as a result.
- If your tracking allows you to quickly identify which marketing efforts increase sales, you can expand on these. If your marketing isn’t producing the desired results, you can make changes and evaluate the results with additional tracking.
- If you have the proper business processes in place, you will be able to see where your marketing budget is working and where it is not, and you will be able to allocate it accordingly.
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