The importance of keyword placement in the SEO process cannot be overstated. Using the right keywords in the right places is the most effective way to target your content to specific searches. By strategically placing keywords throughout your content, search engines will be able to properly index your site for those relevant keywords.
However, keep in mind that the content is what keeps a visitor on your website. Keyword placement is only successful when both the search engine algorithm and the visitors are pleased. If one or the other is neglected, your ability to rank well and increase long-term traffic reduces.
Furthermore, stuffing your page with keywords is not sufficient. Successful keyword placement requires the creation of compelling yet highly optimized SEO content. Here are some tips for using keyword placement on your website:
- Google gives preference to the first 200 words of any piece of content over the rest. It is best to include your keywords in the first 200 words of a content page to maximize your keyword performance. Avoid forcing search terms because Google monitors keyword density, sniffing out keyword stuffing and penalizing your website if it detects it.
- The title tags for your website are the hyperlinks that appear in search results. It defines your page’s content for both search engines and users. As a result, it is critical to include a keyword you have chosen to target as well as the name of your website in your title tag for optimal SEO function. The same is true for Meta descriptions, which appear in search results beneath the title tag. They include a page summary and offer an excellent opportunity for keyword placement and increased SEO value.
- It is important that your heading tags include keywords and synonyms. Using relevant keywords in your headings increases the likelihood of visitors staying on your page and reading the content, lowering bounce rates and improving the SEO performance of your website.