A Facebook pixel is a piece of code that you can insert into the back end of your website. It helps in driving and decoding key performance metrics generated by a specific platform.
You can use the Facebook Pixel to build your audiences instead of using the social network’s self-serve ad tool. It speeds up and simplifies the entire process. Even better, it improves the effectiveness of your advertising campaigns.
These audiences aren’t defined by demographics or interests; they’re made up of people who have interacted with the page where your pixel is located. As a result, they’re more relevant since they include people who have already expressed an interest in your company.
Furthermore, by installing the Facebook pixel, you can use your custom audiences as a starting point for new audiences that Facebook will automatically generate to be similar to the original. That is, rather than making an educated guess to create a new targeting group, you can reach out to ideal prospects like those in your custom audience.
If there is one fundamental reason why all Facebook advertisers should use a Facebook pixel, it is to track conversions. Installing one on key landing pages will tell you who is converting, which pages they are visiting, and how much ROI your campaigns are delivering. As a result, you’ll have data to help you decide on your next steps for improvement.