Whether you’re creating a landing page, writing a blog post, or launching an email campaign, a compelling call-to-action encourages your potential customers to participate with purpose. Being aware of your target market’s needs, desires, and concerns can help to add nuance to an otherwise flat call-to-action.
Defining your marketing campaign objectives is the first step in writing a high-quality call-to-action. Consider framing your campaign objectives around the following themes: awareness, deeper engagement and trust, and conversions.
After you’ve clearly defined your campaign objectives, the process of creating the ideal call-to-action begins. Here’s a quick rundown of what you should include: encouragement to move, a time-sensitive nudge, value propositions of your product or service, language that addresses consumer concerns, less than ten words in length, and eye-catching design.
CTAs aren’t the only components of a content marketing strategy to consider. Supporting them with appropriate marketing messaging and tone of voice, narrowing your target market, and re-evaluating your brand objectives are a few more steps that will put you ahead of the competition.