How to create the perfect Call to Action to increase conversions

  • Dani Shaked

Whether you’re creating a landing page, writing a blog post, or launching an email campaign, a compelling call-to-action encourages your potential customers to participate with purpose. Being aware of your target market’s needs, desires, and concerns can help to add nuance to an otherwise flat call-to-action.

Defining your marketing campaign objectives is the first step in writing a high-quality call-to-action. Consider framing your campaign objectives around the following themes: awareness, deeper engagement and trust, and conversions.

After you’ve clearly defined your campaign objectives, the process of creating the ideal call-to-action begins. Here’s a quick rundown of what you should include: encouragement to move, a time-sensitive nudge, value propositions of your product or service, language that addresses consumer concerns, less than ten words in length, and eye-catching design.

CTAs aren’t the only components of a content marketing strategy to consider. Supporting them with appropriate marketing messaging and tone of voice, narrowing your target market, and re-evaluating your brand objectives are a few more steps that will put you ahead of the competition.

Dani Shaked
About the author
Dani is super passionate about tech, startups, marketing, and making it all work together to move the needle in the right direction.
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