Repurpose content: how to turn old content into gold?

  • Dani Shaked

The main goal of content marketing is to reach potential customers. But how do we do that successfully? Creating new content and posting blogs on a regular basis is important, but repurposing old content is guaranteed to provide value and reach new audiences while saving you money.

When repurposing content via email, you can do almost anything with email automation. If you have a great piece of content, even if it’s micro-content, that educates your audience on your product or service and is on your blog, website, or social media, you can potentially include it in a welcome sequence or even create brand new automation pushing different pieces of content that all educate and engage your audience.

In addition, if you have a consistent presence on social media, repurposing your existing blog can be beneficial. You’ve already put in the effort to create a valuable blog post for your target audience, and now you can reach new audiences without having to create a new post.

Repurposed content can also be used to generate leads. Try converting an existing blog into a white paper, downloadable document, or Slideshare presentation. These pieces of content can be sent to potential new clients to demonstrate that your company is at the forefront of your industry. You can also use an existing blog series to create a downloadable Ebook.

You can save time and resources while also establishing a cohesive content strategy by repurposing your existing content through channels such as email, social media, blogging, and lead generation efforts. This not only improves the efficiency of your marketing strategy but also opens up opportunities for additional promotion of some of your best content.

Dani Shaked
About the author
Dani is super passionate about tech, startups, marketing, and making it all work together to move the needle in the right direction.
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