What and why are they important for your startup’s website growth?
A topic cluster is a collection of content assets on a website that are all related to one another. Topic cluster content dives deep into a wide topic with additional information, intricacy, and specificity.
Each topic cluster is based on a single piece of pillar content. Pillar pages are more general in scope and tend to target high-volume general industry keywords.
What makes topic clustering such a good long-term technique for gaining search ranks for wide, overarching keywords?Even if their content is of good quality, most newly launched websites have a low domain authority and are unable to rank for highly competitive search terms. Topic clusters can help you rank for less competitive keywords and drive traffic quickly.
That’s because when evaluating ranks, Google no longer looks only at terms on webpages. It looks for synonyms, subtopics, and even answers to common inquiries that users have when researching your industry.
So just as it is impossible to talk about Machine Learning without also mentioning Artificial Intelligence and its abbreviation AI, as well as algorithmic, Computer Vision, and Data Training, you should consider what issues are related to the topic you want to be ranked on in order to earn Google’s trust and authority.