SEO reporting: How to prove the value of your organic promotion

  • Dani Shaked

SEO reporting is essential in developing a solid digital marketing strategy. Collecting the right data and knowing how to sort and understand it can help startups determine which efforts bring customers and which areas require improvement in order to provide a quality ROI for the company.

Startups with strong SEO reports will also be able to detect trends in consumer needs more easily. At certain times of the year, your brand may see increased buyer engagement with specific topics or types of content. This will provide a better understanding of what people are likely to look for during different seasons. With these insights in SEO reports, businesses will be able to better anticipate new customer needs in the future.

To set up your SEO reporting, you’ll want to track how well your digital marketing efforts generate leads and convert those leads into customers. This necessitates an intimate knowledge of your sales funnel as well as the metrics that determine success at each stage. To better understand your sales funnel and create SEO reports, you can use a variety of metrics.

At the top of the funnel, for example, you’ll want to see how well your content and SEO efforts are bringing in leads. You can do so by monitoring metrics such as traffic, content ranking, and social media shares/likes. As prospects progress through the funnel, you’ll want to see how well your content encourages them to move closer to a conversion. You should track the following metrics: engagement rates, return users, and social media followers.

Finally, you’ll want to know how many leads become paying customers and how much money you make per customer. You should keep an eye on your purchase conversion rate, as well as the average purchase size per customer.

Your conversion rate will tell you how many leads you need to secure on average per customer. Then, figure out how much each lead is worth and enter it into SEO reporting. Using the value of the lead, you can start to generate numbers that will tell you the value of your various SEO efforts. These concrete estimates can then be incorporated into your SEO reporting to calculate SEO ROI and more profitable executions.

If you notice a drop in your rankings in SEO reports, you should always inspect your page and its competitors. Examine who replaced you in the rankings and what optimization strategies they employ.

Dani Shaked
About the author
Dani is super passionate about tech, startups, marketing, and making it all work together to move the needle in the right direction.
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