4 quick & actionable tips to optimize your AdWords performance
- In-market audiences targeting – This feature allows you to target people based on behavior that indicates they’re in the market for a particular product or service. To put it another way, their search intent.
- Location targeting – You can see which countries, cities, states, and even universities your advertising appears in. You can use this information to change your bid based on the locations. For example, if a particular state has a better CTR and conversion rate, you might raise your bid there while dropping it in underperforming areas.
- Exclude competitor IPs to avoid wasting clicks – your competitors are clicking your advertisements all the time, and you’re probably doing it too. You can utilize IP exclusion to avoid having to pay for these clicks.
- Increase your CTR and quality score by optimizing your headlines – Copy is one of the most crucial aspects of your AdWords ads. It connects the right targeting with a high-performing landing page. You can generate as many impressions as you want, but no one will see your landing page if your copy isn’t appealing enough. A higher-performing copy means more traffic and a higher quality score and a higher quality score means lower CPC.