Tips to optimize your AdWords performance

  • Dani Shaked

4 quick & actionable tips to optimize your AdWords performance

  1. In-market audiences targeting – This feature allows you to target people based on behavior that indicates they’re in the market for a particular product or service. To put it another way, their search intent.
  2. Location targeting – You can see which countries, cities, states, and even universities your advertising appears in. You can use this information to change your bid based on the locations. For example, if a particular state has a better CTR and conversion rate, you might raise your bid there while dropping it in underperforming areas.
  3. Exclude competitor IPs to avoid wasting clicks – your competitors are clicking your advertisements all the time, and you’re probably doing it too. You can utilize IP exclusion to avoid having to pay for these clicks.
  4. Increase your CTR and quality score by optimizing your headlines – Copy is one of the most crucial aspects of your AdWords ads. It connects the right targeting with a high-performing landing page. You can generate as many impressions as you want, but no one will see your landing page if your copy isn’t appealing enough. A higher-performing copy means more traffic and a higher quality score and a higher quality score means lower CPC.
Dani Shaked
About the author
Dani is super passionate about tech, startups, marketing, and making it all work together to move the needle in the right direction.
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