Podcast episode #2Messaging Platform for startups

The Evil twin podcast
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  • Dani Shaked

Our guest this time was Jodie Clements, a copywriter and corporate storyteller who has over 25 years of experience working with startups and technology companies.

A proper messaging platform is one of the most critical tools in the early stages of startup marketing. Many startups miss creating one or producing it “on the fly” rather than with experienced professionals.

In this episode, Jodie talks about how a well-built messaging platform can allow you to work effectively with the following information: who you are, what problem you’ve come to solve, to whom you’ve come to solve it, who your target audience is, who your customer is and what are his pains, how to handle each type of customer, who your competitors are, and more.

Dani Shaked
About the author
Dani is super passionate about tech, startups, marketing, and making it all work together to move the needle in the right direction.
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