Shopping cart abandonment is one of the most common problems you’ll encounter with your leads. They will add products to their shopping cart and proceed to the checkout page, only to change their minds.
It’s not that people don’t want to buy those items in the first place. Rather, they are having second thoughts about acquiring that product and wish to think about it some more. This is typical consumer behavior, as they want to be sure they are making the best decision possible.
You know these people want to buy something because they place items in their cart- it’s just a matter of reminding them why they’re interested in purchasing. A pixel on your shopping cart page and your order confirmation page can be used to track this information. You can track individuals who visit these pages and then close their browser by including a conversion pixel.
You can make retargeted ads for this set of people that will engage them and encourage them to convert.