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CRO Audit Checklist

Conversions are crucial when it comes to digital marketing, since customers are the engine that drives the machine. If leads come in but don’t convert, you’re wasting money without achieving your objectives.

You need to figure out what’s hurting your conversions, and a conversion rate optimization audit is the best way to do that. You can’t just launch a new marketing campaign without first understanding what worked and what didn’t in past initiatives.

A good conversion-oriented website is designed with a purpose and includes appropriate call-to-action buttons. Thus, all the information from your KPIs is essential in determining how well your website or landing page is doing, and where you can make improvements.

What exactly is a CRO audit?

How to conduct a CRO audit to boost conversions:

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