Messaging Matrix Checklist

Have you ever heard two people describe the same story in completely different ways? They most likely gave you wildly different answers based on their own preferences and experiences. That is why it is crucial to fine-tune your brand’s messaging strategy. As your marketing and sales teams expand, you’ll have more people conveying your brand’s core message on a daily basis. And if you don’t have a unified messaging strategy for all of them, the message will be subject to their individual interpretation.

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