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Social Media Alignment Checklist

Everyone, including you, is on social media. You’re doing it all- posting, tweeting, and sharing. But do you have a consistent, well-thought-out, and well-executed social media presence? Social media and content marketing always work in tandem. That’s because they complement each other well. You need to align your social media and content marketing efforts to get the most out of your marketing strategy.

Set content marketing objectives
- When planning a content marketing strategy, keep in mind that the purpose should support the startup’s marketing and business objectives. These two objectives will help you determine which content is most attractive to your readers and which social media platforms to use to reach a wider audience.
- The S.M.A.R.T. goal guide will help you determine if the objectives you’ve set are good enough: Specific, Measurable, Achievable, Relevant, Timely.

Produce a social media audit
- Before developing a social media marketing strategy, you must first examine your current social media presence. This entails examining the analytics of your existing users/followers, determining which platform your target audience prefers, and comparing your channels to your competitors.
- You should have a solid understanding of how your social platforms are doing, how they represent your brand, and how to enhance them once you’ve completed your audit.

Determine the best social media platforms and presence
- Select the platforms that best fit your objectives. If you want to raise brand awareness, for example, you might utilize Twitter as your platform and use hashtags to drive people to your page. Studying which platforms are most suitable for your marketing strategy will assist you in choosing the most effective channel or channels for your startup. You can use Hootsuite to see the demographics and statistics of common social media platforms.
- Another way to figure out which platform is best for you is to consider your products and industry. These will assist you in determining the optimal platform for reaching your target audience and increasing engagement. If you’re having difficulties selecting which platform or content is best for your startup, you can always look at your competitors for inspiration.
- After you’ve decided which social media channels you’ll use, you’ll need to decide on your brand’s voice, tone, and style for usage on the website. This will be determined by research on best methods to achieve your objective.

Create content
- Each startup’s content should be unique according to their industry, objectives, and other considerations. To ensure you have suitable content, research your target market and produce content that people will want, expect, and enjoy seeing.
- Regardless of your objective, optimizing profiles for SEO is another way you can help your posts generate more views. Search Engine Optimization (SEO) is a technique for increasing the visibility of a website or a web page in the unpaid results of a web search engine. A profile that has been optimized can result in a significant increase in traffic.

Track and report your analytics
- Tracking your campaigns is crucial to many parts of accomplishing your goal. You can see if you’re on track for success, and if not, you can adjust accordingly. What exactly you should track will be determined by your objectives.
- Free tools, such as Google Analytics and Twitter Analytics, can be used to track this data. Other fee-based tools include Hotjar and Socialbakers can help measure your startup’s social media success.
If you have any other questions don’t hesitate to contact us.

For more checklists, you can visit our resources page.

Social Media Alignment Checklist

Set content marketing objectives

Produce a social media audit

Determine the best social media platforms and presence

Create content

Track and report your analytics

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