The keywords and key phrases you use inside your content will impact your search engine ranking. These keywords show your areas of expertise, and where you can offer the most value to your customers. Remember that half of all searches are four words or longer, so long-tail keywords and phrases are essential.
Consider your industry, services, products, buyer personas, and search trends while deciding on keywords. Begin by establishing a list of topics that are relevant to your startup. If you’re an AI startup, for example, you might have topics like “Machine Learning”, “ Deep Learning”, “Big data” etc. There are a number of free tools available to assist you in finding the ideal keywords and phrases for your business such as: Semrush, Moz, KWFinder and more.