How do you ensure that your content reaches the right audience when Google processes over 2 trillion queries per year? Create buyer personas to figure out who your target audience is. Buyer personas help you segment your audience based on their individual needs, pain points, challenges, behaviors, goals, and concerns, so you can personalize your content and message more effectively. The idea here is to conduct extensive research to ensure that you have a thorough understanding of your target audience.
Examine your current customer list, email list, prospects, referrals, and third-party networks to get a sense of who they are, and then conduct simple interviews that include questions like: where do you work and what size company do you work for, what are you responsible for, and so on. You can use HubSpot’s buyer persona templates.