Google pays close attention to the meta title and page heading.
One of the most important things to remember is that Google crawls websites from top to bottom. The title tag is the first thing Google sees when it comes to determining what your page is about. As a result, it’s critical to include your primary keyword in the title tag. The character limit for title tags is around 55 characters, including spaces. Before you publish your web page, you should utilize a snippet editor to examine how your title tag will appear in the SERP. Yoast is a great free WordPress SEO tool that includes a built-in editor.
Headings serve as directional markers for readers as they go through an article. Therefore, they should indicate what a section or a paragraph is about. Otherwise, people won’t know what to expect. Readers prefer scanning content to gain a sense of what the text is about and to determine which sections of the text to read. They can do this with the help of headings. When there are no headings in the content, it is much more difficult for your readers to scan it. It’s even worse when you add long stretches of text after a heading.