A common focus in the user interface designing process is asking yourself “What does the user want?” or “What does the user need?” and then building around those desires or needs. People want results, and they want to know that they’re on the right track to getting them. Including things like forward-focused step-by-step navigation can help them get in, get out, and get on with their lives. It’s important to make it simple for users to interact with your website. Then they’ll most likely remain on your website longer, lowering your bounce rate. Also, as a result of their positive experience, they may want to return and tell their friends about it.