The final outcome is to have a perfect design for each page in the sitemap. All designs should be managed in a system such as Invision or Marvel which allows you to experience the site as a “live” site, including the navigation before it is actually developed.
- Call to action – Customers are more likely to contact you if you have calls to action on your website. “Let’s talk!” or “Schedule a demo” is a polite suggestion that shows your startup is interested in building a partnership with its customers. The level of engagement a visitor has with your startup’s website should be considered when creating calls to action. For example, invite them to subscribe to your email newsletter if they’re just discovering your business. If they’re already loyal customers, they might enjoy your brand’s loyalty rewards program. Always have a call to action at least once on each page.
- Clean design – A clean, appealing design is one of the most important things to remember during the website design process. A good design is attractive and easy to understand, with simple navigation. Overall, a clean design allows users to focus on the value of your brand and content rather than distracting visuals and large amounts of text.
Remember that the design and content together, create the impression that the customer gets when he visits your site
- Color scheme – We usually underestimate the importance of color schemes. Colors can elicit a variety of emotional responses, including calm, happiness, and frustration. It’s important to think about your startup’s niche, target audience, branding, and color theory when using colors in your website design.
- Design flow check – Share the final designs that you have set up on Invision or Marvel between peers and partners to see their reactions. Iterate a couple of times and if the general feedback is good, go ahead and move the design towards development.