Youtube Marketing Checklist ? - Evil Twin, Badass Tech & Startup Marketing

Optimize your video’s title

Use the title of your video to target your main keyword and increase the click-through rate (CTR). Include your target keyword in the title, preferably at the beginning. Also, make sure the full title reads in a fascinating and attention-grabbing manner. Avoid becoming overly clickbait-y, but keep that eye-catching principle in mind when choosing catchy phrases or terms in conjunction with your core theme.

By typing a word or phrase into YouTube’s search bar, you can uncover other keywords to use. These related keywords are helpful since they show you what people on YouTube are actually typing.

Include a description for your video

Make your descriptions as long as you possibly can. YouTube will be able to better understand what your video is about if you use around 200-300 words. In addition, if YouTube can identify the topic of your video, it will have a better chance of being suggested to users. Include your keyword two to four times in the description. You can also use time codes that incorporate these keywords to help viewers jump to the section of the video that interests them.

Include video tags

Aim for a total of five tags that are related to your video. Make one of those tags your target keyword, and for your other tags, utilize the suggested keywords related to it.

Mention your target keyword in your video

Have you ever noticed how YouTube tries to caption most videos automatically? They may not get every word right, but they can grasp the majority of the words in most videos. When YouTube identifies your video’s target keyword, it’s another sign of its relevance, so make sure it’s mentioned at least once or twice.

Add subtitles

Rather than relying on voice recognition, you can help YouTube get every word right by providing a transcript. Making your own transcript is one alternative, but getting an SRT transcript file from a service for your video is now quick, simple, and inexpensive. The transcript will assist YouTube in determining what topic your video addresses, allowing it to appear as a suggested recommendation.

CTR optimization

If enough people search for a keyword and then click on your video, your video’s ranking will improve. Aside from the mentioned steps, you’ll want to do everything you can to make your video’s preview as appealing as possible.

Make a thumbnail that stands out – Many YouTube channels use text, colors, and visuals to make their thumbnails stand out. That’s because it’s effective! Working on producing a colorful, eye-catching thumbnail is important because many people look at the video thumbnail before reading the title. To maintain brand consistency, use the same colors, fonts, and graphics in your thumbnails. This will make it easier for people to recognize your channel.
Your description should capture the viewer’s attention – The first line (or 125 characters) of your video’s description will appear in the search results. In order to encourage people to click, make this initial line the most appealing and engaging part of your description.

YouTube Analytics

Use analytics to help you expand your YouTube channel. Analyzing your current YouTube data metrics will assist you in improving and correcting your mistakes. You may gain more followers by optimizing your video content and channel.

Audience Retention

If viewers watch your videos for longer periods of time, YouTube will reward you. Make an effort to extend your watch time. Create content that will pique the interest of your target audience. If viewers repeatedly bouncing away from your videos, YouTube interprets this as “Viewers don’t like this video very much, thus it will display less in their feed.” On the other hand, if visitors watch your video all the way to the finish, YouTube promotes it by making it a featured video.

End Screen

End screens help users in completing desired call-to-actions such as subscribing, responding to a poll, or watching a suggested video. This function has the ability to instantly increase the number of views on your video.

Video Length

Experiment with various video lengths. Track which video is performing well — the longer or the shorter – in your Analytics. Above all, make sure your channel offers videos of various durations and that they are suited to all types of audiences.

Consistent Upload Schedule

At least once a month, post a video. People who upload frequently are favored by YouTube. You must continue to post, engage people in unique ways, and revise your video techniques without fail. The more you upload, the more advantages you will enjoy. Make a content calendar for the month or year and schedule it afterwards.

Youtube Marketing Checklist