An effective website funnel can help you enhance your lead to sales conversion, while also increasing brand awareness among your followers- even if they don’t buy your product or service straight away. It also allows you to engage with your audience directly after they hear or see your brand in practically every channel available.
To be clear, a website funnel is not the same as a marketing funnel. The marketing funnel directs the customer to the website, where the website funnel begins. The marketing funnel is divided into three stages:
– Top of funnel – Awareness (doesn’t know you exist), Evaluation (knows you exist and shows some interest).
– Middle of funnel – Commitment (compares you to others).
– Bottom of the funnel – Sale (Sold).